As the Official Milk Partner of the NBA in Indonesia, Malaysia, Philippines, Thailand and Vietnam, FrieslandCampina continues to engage the NBA’s fanbase in Asia through its Drink.Move.BeStrong campaign, which aims to promote an active and healthy lifestyle among children through play, sports and proper nutrition.

Reaching more than 20,000 players and coaches since its launch in 2007, the company’s partnership in the Philippines with Junior NBA has encouraged budding basketballers to fulfil their dreams.

Check out the video below to learn more.