Each day, too many people who struggle with hunger around the world start their day without breakfast.

In 2013, the Kellogg Company launched Breakfasts for Better Days – a global signature cause with a commitment to provide 1 billion servings of cereal and snacks to families in need around the world by the end of 2016.

Following the success of this initiative, the company is now committed to creating 3 billion Better Days for people around the world by 2025.

Check out the video below to learn more.