FrieslandCampina’s flagship Drink.Move.BeStrong nutrition advocacy campaign has reached out to more than 68 million people in Southeast Asia through strong collaborations with multiple stakeholders including schools, parents, national and local governments.

It was devised as a call-to-action to encourage children in Southeast Asia to lead healthier and more active lifestyles in response to the under and over nutrition problems plaguing the region.

Check out the video below to learn more.